JACKSON COUNTY CASA

Branded Collateral for Non-Profit to Promote Program Participation

Overview:

The goal was to develop a creative campaign and build a robust library of photo and video assets to support CASA’s mission of recruiting over 200 new volunteers annually. This wasn’t passive volunteering—it was purpose-driven work meant for individuals deeply committed to making a real, lasting impact in a child’s life.

My Role:

I led pre-production for both photography and video efforts, including concept development and storyboarding to clearly communicate CASA’s mission and the power of volunteer advocacy. While I did not produce the video myself, I provided creative direction and oversaw the video production team to ensure alignment with the campaign’s vision. From coordinating shoot logistics to capturing imagery on-site, I oversaw the project through to final execution. All visual assets I created were later transformed into campaign deliverables by the design team, forming the foundation of a compelling, story-led recruitment campaign. I did not create the video but led that team creatively.