PROJECT: WELCOME IS OUR LANGUAGE CAMPAIGN

Overview

This project was a refreshed take on a previously successful campaign. While the client was pleased with the original, they wanted to update the featured businesses and individuals to better reflect the current spirit of the community. The goal: breathe new life into the campaign while staying true to its original message.

Solution

We produced a fully updated suite of video and photography assets for the “Welcome is Our Language” campaign, showcasing the people, places, and character of Cedar Rapids. The refreshed visuals aimed to position Cedar Rapids as a warm, inclusive, and inviting destination—encouraging both tourism and civic pride.

My Role

I led the video production process from pre-production through post, collaborating closely with both our internal team and external video production partners. This included location coordination, creative planning, on-site direction, and post-production oversight. I also captured photography on location and handled post-production editing. Additionally, I managed ongoing client communications, keeping the client informed on the status of both photo and video deliverables.