LEGENDS OUTLETS OF KANSAS CITY

Played a key role in shaping the overall creative direction for a year-long campaign designed to unify Legends Outlets' quarterly marketing initiatives under one cohesive visual identity recognizable to shoppers. From early concept development through post-production, I ensured that all photography consistently aligned with the campaign’s goals and brand vision.

This also included selecting and managing on-camera talent, sourcing photography props and equipment, and ensuring shoot days ran efficiently, stayed on schedule, and remained within budget. I was responsible for styling—curating fashion items for each shoot—and scouting locations that would best support both photography and, when applicable, video production needs.